The purpose is to activate your paying users, allowing them to continue to learn more about your content during this stage of your unfinished course or novel without content fatigue.
It is easier to understand being a content community, for example; current star fans, as well as "book fans" and film and television drama fans who have obtained the ability to be recognized by the industry in a certain professional field, or a fan group of a well-known photographer, etc. .
These are all to create a "secondary purchase" of content in subsequent creations, and to establish a community, your content will spread among a specific group of people in a certain industry field. Such communities will accelerate the interpretation of the content before paying for reading in the subsequent paying users who need it.
The best analogy is that when a Starbucks country email list and a common drink are placed side by side, as consumers who have requirements for drinks, they will choose Starbucks.
Because the Starbucks brand has reduced their awareness of the Starbucks drink in terms of name, icon and other aspects. Generally speaking, they don't worry about whether the drinks in the Starbucks store are good or not, but compared with the unknown drink stores next to them, they need to understand and experience various processes.
So the second step of paid reading, how to get more readers to pay for your paid content. The fan community component presents a crucial part in the process of expanding paid reading. Once this part is completed, the third step can be started.
3. Expand your paying readers across domains and buy
When your paid content has gone vertically into a certain field for a certain stage, you can consider developing it horizontally. That is, spread across fields!
The main goal of cross-field communication at this stage is not to gain more users who need to pay in a certain field, but to expand your influence and realize the recognition of your paid content by people in different industries.
After doing the above two steps, your paying users will accumulate a certain number of users for courses or novels in a certain field, but with the emergence of competitors and more and more content of the same type in the market.
At this time, your potential paying users may increase, but the users who actually complete the payment may decrease. What should you do at this time?
This is what we call the third step, cross-domain communication. It can also be understood as the transformation of a popular actor in the entertainment industry. A traffic actor cannot be prosperous all the time with the growth of age. At a certain stage, he needs to transform from an idol to an acting school.
The same is true for content creators. After achieving certain results in a certain field, they must consider cross-field penetration.
No matter how beautiful the content you make in the same field, there will be so many user groups. As people at different stages have different needs for content, your user growth will continue to decline.
As a content creator or a content creator that requires consumers to pay for reading, from which aspect do you need to consider creating new content across fields? Breakthroughs can be made from the following points.
So if you create content that helps users accomplish certain tasks, they will share your information. And these information are like "currency" in social networking, which can generate value: From Li Renee (why do you post on Moments: 5 major motivations for users to retweet like crazy)
Find talk - can your message give others the talk?
Expressing Thoughts - Did your message help them say what they wanted to say?
Helping Others - Does your message enable them to help their friends?
Imagery - Does your message represent their image?
Social comparisons - does your message make them seem more status quo?
Let's take paid courses as examples of the above 5 methods:
Looking for talks, did your paid users improve their grades or logic skills after taking paid courses? Whether it's an improvement in grades or an improvement in ability, he can provide a talk for the interpersonal relationships around him.
learning, giving them the opportunity to express some ideas about this content?
Help others, whether your paid courses are helpful to teachers' students, parents' children, and if so, teachers and students' parents will naturally recognize your content.
Shaping the image, can your paid courses represent the image of the people who need postgraduate entrance exams? Will they use your paid course content as a conversation piece in relationships and networking?
Social comparison, will the grades of users who use your paid courses, or their parents, improve their status in the relationship with the surrounding people because of your content grades and their children's grades?