Although we once reported the most "low-level" "manufacturing" with an article ""Doing the Jianghu" under the Content Bonus: 20 articles a day, 5 minutes each, monthly income of 50,000... " "In order to defraud the platform to subsidize, pull out 300-500 words from Tieba, Weibo, WeChat, and the portal, modify it, add your own "modification" and "imagination", then paste three pictures, take a title, and publish . The whole process takes no more than 10 minutes, and 20 hydrographs are produced every day in an almost assembly-line manner. In addition to cheating subsidized accounts, "spreading manuscripts" has also become a common method. In fact, to a certain extent, this is related to the nature of algorithmic distribution.

In order to ensure that the content is refreshed by target consumers, a large amount of content is "published" has become a common telemarketing list phenomenon in the current content industry. For example, friends who are familiar with media work must know what the "black words" of "sending 1+4" mean. Namely: five content platforms for content publishing, 1 represents Toutiao, and 4 represents the other four platforms. Especially at present, it has become a consensus to use content as a traffic portal, and content feed flow has become the standard configuration of most products. The "X" of "1+X" has increasingly become the "bargaining power" of many self-media and KOLs, which reflects the homogeneity of content between platforms.

Aside from the "low-end manuscript washing" that is almost unoriginal, " manuscript washing" has even sparked controversy about the "original scale" in the content industry. As early as 2016, programmer KOL Huo Ju said that his personal account "false theory and heresy" was badly reviewed in October of the previous year, but the case was eventually dismissed. But after that, a group of big names headed by Keso, Sanbiao, Pinwan, and Chang Gung Technology either supported their friends or defended their rights online, which made the incident of "bad comment washing" arouse the attention of the whole network. Although the legal level is still inconclusive, the Tencent TOPIC Fund, which just invested 30 million yuan for the bad reviews,