The online education competition in 2020 is very fierce. At the beginning of the year, due to the impact of the epidemic, educational companies or schools were faced with the inability to conduct online teaching. All teaching methods special database tended to be online, and students were also in a state of suspension of classes and non-stop learning; Consumption has increased. At the same time, a large number of offline agencies have switched online, and online leading companies have increased their advertising budgets wildly, trying to cover all publicity media to compete for a new round of traffic.
As the cost of acquiring customers in the education industry is getting higher and higher, the UE model is not running smoothly, which is the pain of To C business of almost all education companies. In terms of online course & member consumption, it is special database necessary to establish a long-term trust relationship with users; natural It is easiest to establish such a relationship, and the social advantages of WeChat are self-evident. The WeChat community marketing model is a great advantage or turning point in the transition stage.
The AI system courses of major education companies or the low-cost 9.9 courses are used to divert traffic into the community; they are distinguished by the 7-day experience cycle of the community. Users learn behaviors in the group, and use SOP to guide the establishment of trust between students, teachers, and parents. Combined with special database the company's business, it adopts the form of growth and strategy to transform the community; through the use of this business model of community marketing. The low-cost way to acquire customers will level the CAC. At present, in addition to the traditional telemarketing model, mainstream education companies mainly adopt the profit model of community marketing, namely SCRM, based on the WeChat social environment.