For example, if you don’t manage money, you will lose a sum of money that originally belonged to you; if you don’t manage money, it is equivalent to losing money. Cosmetics copy: bounce, bounce away crow's feet, and make you aware of the sign of female aging - "crow's feet". Therefore, the first major direction of fear appeal is to make consumers aware of the bad state they are in and appeal to its seriousness, thereby activating fear. And make your product the best solution to the problem. So, what you have to ask yourself is: my consumers, what are the bad things they already have that they don't realize?

How can i appeal to them about the seriousness of this state? Can my product effectively solve this problem? 2. Highlight the possibility of future risks the same is still xiao ming, do not seek to make progress, the results are not ideal. So, other than making special email list him aware of the seriousness of his current state, how can he activate his sense of fear? For example, "if you don't study hard, you may not even be able to pass the university entrance exam in the future. Without a degree, it will be very difficult to find a job."

this is to emphasize to xiaoming the possibility of "future unemployment risk", so that he has the fear of "do not study hard today, and work hard to find a job tomorrow". Extending the timeline to warn the person who is now doing what might have caused the outcome to be bad in the future often works well. This is why after the blockchain becomes popular, blockchain-related courses also sell very well-everyone who has a little inner pursuit, in the era of rapid change, is afraid of being ruthlessly abandoned by the times, in order to relieve anxiety and fear , of course, it is necessary to learn new knowledge and new technologies.